The designer.
Celeste Odell is a graphic designer residing in Indianapolis, Indiana, and specializes in commercial email design and development. She is currently a member of the Campaign Specialist team at Emarsys North America.
Celeste Odell is a graphic designer residing in Indianapolis, Indiana, and specializes in commercial email design and development. She is currently a member of the Campaign Specialist team at Emarsys North America.
This is an email designed and developed for the Indianapolis Zoo and sent through Delivra. Unique member data was merged into the email, and the “My Gift Memberships” section automatically duplicated to display multiple gift memberships if the recipient record contained more than one. Recipients received all the information they would need to renew their gift memberships with a single mailing send.
This was a fun freelance project—a print-ready vector illustration for a local Cub Scout pack's summer camp t-shirts to match that year's camp theme, Astronomy. The project included three unique thumbnail sketches and two revisions past the first draft before the final artwork.
After buying a ticket and before attending a Broadway show, Telecharge ticketbuyers receive a set of 3 automated emails via Delivra, giving them additional details and tips before their performance. Most of what you see here is dynamic content pulled into the email based on member criteria; information about their specific show, information on connecting to Wi-Fi if that theater offers it, information on theater-specific parking if the recipient is from out of state, etc. This one was a blast both to design and code!
Shown here is an 8.5" x 11" tri-fold brochure which was handed out at the Installation Nation art event. The map was custom-illustrated by cross-referencing satellite images from Google and Bing, in addition to an outdated site map provided by the Indianapolis Art Center. I laid out the brochure so that the numbers by the listed artists would be easily hole-punched on site; the idea was if an eventgoer collected a hole punch from each installation site, they could turn in the brochure for a chance to win prizes.
This is the postcard design for Primary Colours, Inc.'s annual holiday group show, TOYS. Also shown are accompanying web graphics advertising the show. The postcard was a flat print with spot gloss over the title text and the Indy Reads Books donations call-out.
A basic, easy-to-use and yet clean and stylish newsletter template designed within Delivra's Drag-and-Drop email builder system. Designed with a content-first approach so that each section of content would be easy to add, remove, duplicate or pare down depending on the content that Alpha Kappa Psi wanted to send out with that issue.
A middle-ground template designed in Delivra's drag-and-drop email builder for use by either employees of Better Health International or designers on Delivra's staff. Content would be arranged and designed by a Delivra designer and placed into the drag-and-drop template for easy use or editing by Better Health International before sending through Delivra.
This is an email template for HotBox Pizza's Pie of the Week newsletter, created within Delivra's drag-and-drop email builder. I designed this layout to be as easy as possible for the client to add and edit sections for that week's deal with new graphics created by their internal marketing team. The template was also built to automatically display the recipient's own store location and order options based on stored demographic information.
After witnessing Daikaiju—an intense American surf rock band in which all members perform behind kabuki masks—play at the 5th Quarter Lounge in Indianapolis, I felt super inspired to design a fan poster just for fun. The inspiration hits hard when you get to see a drummer, and his entire drumset, crowdsurf while performing a song. And then watch as he lights the drum kit on fire. (I'm not kidding).
This is another email template designed within Delivra's drag-and-drop email builder system. The specific email below was designed by me from provided marketing copy.
With copy and direction from Delivra's marketing team, I put together a visual infographic to clearly convey the information in an easily skimmable form.
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